There's always a push-and-pull between long-term marketing and short-term financial goals, but there are several small business marketing tactics you can implement today that will bring you short-term results while also setting you up for long-term success. Here are five of them.
There are plenty of former leads sitting in your customer relationship manager (CRM), email inbox or even your social media direct messages. These people were once interested but didn't buy, so you moved on. But things may have changed, and it's worth checking. So check.
Create a list of contacts who went cold 3-6 months ago
Send them a simple message by email, SMS or social media to re-engage them (example below)
If you already have the tools, create an automation to message unconverted leads every 1-3 months
If you don't have tools to automate, just put it on your to-do list to periodically send campaigns
A simple message you can send is: "Hi [First Name], it's been a while since we last talked about how [Company Name] could help you [accomplish your goal]. Is now a better time to consider that more seriously? Hope you're doing well!" You won't get every cold lead interested again, but you'll get enough, and you'll get them fast.
Related: 5 Scrappy Ways to Create Quick Marketing Wins
One of the best small business marketing tactics to see results both now and later is to earn........