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How Businesses of All Sizes Can Drive Positive Change

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Companies big and small have stepped up their social impact programs in recent years, putting money and momentum behind initiatives designed to build financial equity and support historically marginalized groups.

PayPal pledged $535 million in 2020 to fight economic inequality. Visa established a $10 million Black Scholars and Jobs program with the Thurgood Marshall College Fund the same year. Indeed joined forces with Goodwill Industries International in 2019 to help employ 1 million job seekers who face hiring barriers like a disability, criminal background or an employment gap by 2024.

While large corporations have ample resources to pump into social responsibility programs, Fortune 500 companies don’t have a lock on giving back.

Take Goode Van Slyke Architecture in Atlanta, for example. The 30-person firm is marking 25 years in business with 25 charitable acts.

The company’s good deeds range from assembling dressers for the Furniture Bank of Metro Atlanta to donating design expertise to build out new office space for The Empty Stocking Fund, which provides holiday gifts and school supplies to disadvantaged children in Georgia.

The following tips can help companies of all sizes scale up efforts to drive positive change in their communities.

Community involvement is ingrained in the fabric of most small businesses, says Matt Wagner, chief program officer at the National Main Street Center Inc., a........

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