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How to Create Content That Converts With 3 Simple Steps

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Content is the foundation of all marketing. Everything you do to create awareness and demand for what you sell from talking to people to sending emails, posting on social media, speaking on stages, going live or sharing recorded videos, podcasting, hosting events and writing articles like this one is content. One of the biggest struggles I see as a marketing strategist and coach is the overwhelm created by content consumption.

As entrepreneurs, we’re flooded with content. Since we want to stand out, we’re constantly spinning our wheels trying to create something different. But you don’t need to create anything different to stand out. Instead, focus on two things: showing up consistently and embracing who you are.

You are inherently different, just by being you. You think differently, use different words, have different preferences and deliver your message differently than anyone else. High-converting content marketing isn’t born from a new type of Instagram profile grid or TikTok video sequence it’s done by creating magnetism. We build audiences and become powerhouses in our industry when we dare to be ourselves, show up every day and do both confidently.

Related: The Winning Formula for Content Creation

Now that you know this, there are a few core principles........

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