Going to the movies doesn't generate the same excitement it used to. The price of tickets and popcorn are higher than ever, and you don't have to wait long for your favorite movies to be streaming on Amazon.
But in 2023, Barbie made people excited to go to the movies again. The film brought in $1.45 billion worldwide, making it the highest-grossing film of the year. While Barbie's success is due to the directing and quality of the film, it's hard to overlook the film's excellent marketing strategy.
As a small business owner, you can learn valuable marketing lessons by studying major marketing campaigns like Barbie and, more recently, Dune: Part 2. Let's look at six major takeaways you can apply to your next product launch.
Related: 'Barbie' Was a Marketing Masterpiece. Here's Why.
A large part of Barbie's success is due to its social media campaign — the movie was heavily promoted on Instagram, Facebook, TikTok and Twitter. You could find behind-the-scenes content, trailers, memes and interactive posts.
There were promotional hashtags, like #BarbieMovieMagic, which encouraged fans to create and share user-generated content. The Barbie team also partnered with celebrities and influencers who shared their........