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A 5-Step Approach to Commanding More Attention in a Competitive Industry

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There is only so much attention to go around in any industry, so positioning both your personal brand and company correctly is extremely important if you want a piece of the action. It becomes even more difficult in ultra-competitive industries like real estate and online marketing.

So, how do you break through all of the noise and be seen and heard in a competitive industry? Many experts simply say you should become a thought leader or an influencer, but you can't just label yourself a thought leader. That isn’t how it works. Your actions make your audience view you as a thought leader or influencer.

When I started my company, I spent a lot of time developing my personal brand in order to stand out. The online marketing industry was (and still is) very competitive, so I needed to do things that put me in front of my audience in a non-promotional way. After my last pivot, I’m no longer after the same audience, but that doesn’t mean I’ve abandoned personal branding as part of my growth strategy.

Actually, it’s a topic I’m constantly discussing among my network. Luis Iglesias is the founder and principal broker of Iglesias Realty Group, a full-service boutique real estate agency in Coral Gables, FL -- right down the street from me. He’s been in the game for a long time and has an impressive list of clients in the luxury market. I am constantly digging into his strategies of getting in front of those clients. While we share different audiences, the strategies and game plan remain very similar, which is why constantly networking and talking with other entrepreneurs proves to be so beneficial for your own personal growth.

Miami’s real estate market is very competitive. Back in 2016 alone, 4,200 new agents were licensed within a 6-month period. Just to help pain the picture a little, take this into consideration:

What does this mean?

There are far more active real estate agents than deals closing, with an almost........

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