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Still Working Remote? Use Marketing Automation to Stay Consistent.

1 17 0
03.09.2021

Heraclitus said, “There is nothing permanent except change.

Well, we’ve all witnessed the validity of that claim firsthand. COVID-19 came and changed everything.

But with new things come uncertainties. We all went remote during COVID-19, but as Corona starts to ease its grip on the business world, I’m sure you've weighed up the pros and cons of continuing to work remotely or adopting a hybrid model.

However, in spite of all these changes, some things remain constant. For starters, your company still needs to generate new business to survive. This means having a solid process for nurturing leads into paying customers...unless you don’t have revenue goals to hit (highly unlikely).

Related: How to Grow Your Business After the Pandemic

With all these disruptions brought about by COVID-19, how do you ensure that your customers’ experience and business goals do not get tanked?

I’ll tell you. The answer is marketing automation.

Marketing automation is no longer a new concept. 75% of all companies already use at least one marketing automation tool. But now that you also have to deal with a changing business landscape, marketing automation can help ensure that your strategies and customer experience do not get interrupted.

Let’s see how.

While you are busy working on things you can’t automate or delegate, marketing automation can help make sure that other important activities do not get affected.

COVID-19 might be easing, but offline means of generating leads like........

© Entrepreneur


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