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What Nextdoor's Success Can Teach Entrepreneurs About How to Grow When the Odds Are Stacked Against You

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The ongoing health crisis has not been hard on Nextdoor from a business standpoint. The local community social network reported big increases in user numbers and engagement this past year. Folks used the platform to do things like help neighbors or connect with law enforcement and other public agencies.

The rise of Nextdoor is one of many stories that mark a shifting landscape in online social networking. Everyone wants effective ways to stay connected to the outside world without leaving the safety of their own homes if they don’t have to. Apps like Clubhouse let us listen to and participate in live conversations started by influential people, while Zoom business meetings and happy hours keep us connected personally and professionally.

Related: Take a Break From Embracing Failure and Be Inspired By 6 Huge Business Successes

Although connecting with people we know and people we look up to is extremely important, these platforms don’t always keep us connected to people and things in our own backyard. That’s where Nextdoor came in.

The local community app helps people build connection within neighborhoods. This became particularly valuable as people were relegated largely to one place.

Nextdoor’s success, however, wasn’t just about the need for the service. In fact, the platform could have tanked as few people left their homes. Nextdoor’s rise to greater........

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