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How to Use Your Business Plan to Get Investors Excited About Your Startup

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Certain business plans stand out more than others for investors. You want yours to be one they get excited about. That excitement can quickly translate into the funding you need to launch your startup.

Consider these strategies for enhancing your business plan to ramp up excitement among target investors.

Related: If Running Your Business Feels Hard, You're Doing it Right. Here's Why

Every investor is looking for some tangible evidence of a return should they make an investment. You can create hypothetical use cases that illustrate how your product or service can solve a specific issue. And, investors might be interested or they could still be unsure.

A real-world example of that same product or service being used by specific audience members to alleviate that pain point noted in your business plan will have a far greater impact. As part of this real-world use case, it also helps to have direct quotes from these users that explain how your product or service has addressed their problems.

Although investors want specific proof that your business idea is relevant, compelling and sustainable, you can also build excitement through your template and format. It’s having a vivid visual presentation that can make it easier for investors to connect the idea of a credible return with your........

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