We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

Branding Is More Than an Accessory: It's the Foundation of Any Business

1 51 58
05.10.2021

Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of your marketing platforms and consumer touchpoints. Everything from graphic design to content development, web design to email signatures should subscribe to your brand identity. That way, from first to last impressions, your customers will know exactly who you are as a brand.

Branding isn’t just an accessory: It’s foundational to business. Consistent branding generates memorable, lasting impressions.

Take Airbnb, for example. The popular holiday-home hosting and rental service has defined a space for itself in the travel and tourism market with monumental success. Airbnb’s branding is consistent and ethos-driven. A winning combination.

Everything from imagery to content promotes active living, adventure and limitless possibility for everyone from beginners to seasoned travelers. Airbnb is recognizable, accessible, consistent, contemporary and oozing personality.

Related: 9 Tips for Creating an Awesome Brand

Everything contained in your brand book from logo design to value prepositions should communicate who you are, what you do and your........

© Entrepreneur


Get it on Google Play