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How to Use 'the Law of Reciprocity' to Build Better Business Relationships

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21.03.2019

As an entrepreneur, you have countless relationships you need to manage on a daily basis. There are your employees. There are the vendors who provide needed support services to help you run your business. And of course there are also your customers.

Related: Asking For A Favor: Apply Reciprocity As A Constant, Not An Anomaly

Maintaining quality relationships with each of these groups will prove vital for your lasting success. And perhaps the best way to ensure that you enjoy strong relationships is to make ure that you always follow the law of reciprocity.

As sales training authority Brian Tracy wrote in a blog post, the law of reciprocity is “considered by many to be the most powerful law of human nature. Basically, it states that, ‘If you do something nice for me I’ll do something nice for you. I feel obligated to reciprocate.’”

So, how exactly do you put the law of reciprocity into real-life practice?

Building trust with consumers, particularly those who have never interacted with your brand before, is key By giving something of value away for free -- as the law of reciprocity details -- you establish your industry authority and demonstrate that you have your customers’ best interests at heart.

This is why you see so many startups, (particularly SaaS companies), offer free trials that allow users to try those companies' services before buying. It’s why many........

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