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3 Tips to Consider Before Hiring a B2B PR Agency

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Business-to-Business (B2B) public relations (PR), especially B2B tech PR, requires a certain finesse. From enterprise software to logistics systems to zero-party data collection, the products and services that B2B companies sell don’t always lend themselves to snappy headlines and high-profile features.

Tech companies want to be on the cutting edge — and that’s just as true for how they’re represented as it is for what they produce. But what is it that makes the difference between a good agency and a great one? Why should your tech brand look for an agency that specializes in your niche?

Here are a few guidelines on what to look for in an agency. These have been cultivated after working six years as an in-house marketer and PR specialist, agency lead and consultant.

Related: The Ultimate B2B Video Marketing Guide for 2021

There are countless PR opportunities for tech companies today, and only a few of them have to do with traditional media placements. For example, your brand can do an Ask Me Anything on Reddit, run a Product Hunt campaign, do a fireside chat on LinkedIn, host a virtual panel, appear in a Clubhouse........

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