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Sustainable Ways to Facilitate User Acquisition in the Casual Gaming Space

2 42 9
11.09.2021

Whether you’re in the casual gaming space or not, it’s no secret that casual gaming grew significantly during the course of the pandemic in 2020. The numbers speak for themselves: App installs for mobile games rose 45 percent in 2020, compared to 32 percent in 2019. Additionally, in-app purchase revenues rose by 25 percent during lockdown, which was due to greater demand for casual games (upwards of 55 percent).

Due to the popularity of the games themselves, casual gaming companies quickly realized the opportunities being presented and went above and beyond to accelerate their efforts in user acquisition to meet the heightened demand and stay ahead of the competition. Casual games ended up experiencing an uplift of 30 percent, and remarketing efforts also bore fruits with a 95 percent lift in average revenues from paying users from remarketing campaigns.

But is this all a bubble? Absolutely not! The industry, which is already on a billion-dollar trajectory, is continuing........

© Entrepreneur


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