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This Is Why You Should (Almost) Always Go for It on Fourth Down But Seldom Do

2 83 13
14.03.2019

Back in 2009, the football coach at a little known but prestigious high school in Arkansas had an unorthodox strategy. The coach, Kevin Kelley, always went for it on fourth down. Why? Because it made sense to him - and he couldn't understand why more coaches didn't do the same.

"You can have an extra down if you want it," he told the authors of the great book Scorecasting: The Hidden Influences Behind How Sports Are Played and Games are Won. "(But some coaches just say) no, I'll be nice and just use three."

Turns out Kelley was right. His winning percentage was 82 percent. His team won championships. His players loved the risks he took. The fans ate it up. But Kelley wasn't taking such a big risk. To him, it was crazy not to go for it on fourth down -- and the numbers, according to the book, certainly back him up.

Related: How to Take the Right Risks

The book's........

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