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Mr. Sherbinski Goes to Beverly Hills

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18.03.2019

There may be no surer sign of how far cannabis has come than the fact that, very soon, you’ll be able to buy luxury marijuana accessories at the Barneys New York store in Beverly Hills. And while we take a moment to enjoy that, we thought we’d check in with Mario Guzman, founder of the cannabis-and-lifestyle brand Sherbinskis, which is helping to launch this store-within-a-store, known as the High End. Guzman also has plans too open is own dispensary in the mega-hip Fairfax district of LA in the coming months.

This is a far cry from the days when Guzman had to assume the name "Mr. Sherbinski" to protect his identity and family. Back then, cannabis was less accepted -- despite the passage of Prop 215, which legalized medical use and sale in California. But Guzman's influence in the Bay Area was still enormous. His potent strains Gelato and Sunset Sherbert caused a cult-like, word-of-mouth following among hip hop artists and entertainers.

Now Guzman's out in the open, running his thriving business out of San Francisco, where hippie values meet hip-hop culture, and he still embodies the “love your brother” benevolence of the former while curating the fashion-forward branding of the latter. Mario may come from the world of hip hop, but when it comes to cannabis he preaches the gospel.

Related: Oakland Strives to Rejuvenate Economically by Becoming California's Cannabis Capital

I happened to be in San Francisco fifteen years ago, and the best weed in the world was from California, Humboldt County. And so I had access to these awesome genetics, and I had a good work ethic, so I was able to grow good weed. The........

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