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If You Don't Believe in Your Business, Who Will?

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13.10.2021

In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)

Who are you and what’s your business?

My name is Ana de Diego and I’m the founder and Executive Producer of Spark & Riot, a globally-minded production and management company in Los Angeles.

What inspired you to create this business?

In 2010, after graduating from USC, I had already spent a year interning in the commercial production world and I saw a niche gap in the market — budgets were decreasing rapidly and traditional commercial companies were passing on those jobs. That’s when I decided to start a small, nimble production company that would service that niche for larger businesses that were too bulky or too busy to bid. That experience led me to a more significant gap in the global entertainment market: international content. Being a Spanish female, I noticed a significant rise in the market needs,........

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