We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

The Rippling Effects of Quality Customer Service

2 6 3

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast.

Just because something has always been done a certain way doesn’t mean that it’s the best way.

That’s how Auto House Tempe has approached its business model. The car dealership, with four locations throughout the Phoenix, Arizona metro area, set out to make the traditionally tedious process of buying a car simple, pleasant, and fun.

Vice President of Marketing Sarah Barr said, “Auto House is on a mission to change people's minds about buying cars. Everybody has a horror story about one time they went to a big box dealer, and they were either treated horribly or the car was a different price than they were told or whatever. And that is just not how we roll at Auto House.”

Yelp reviewer Amber P. heard about Auto House through a friend’s recommendation—the coveted word-of-mouth marketing so many businesses want but can’t seem to receive. She was skeptical at first. Could car buying be as easy as her friend said?

According to her 5-star review, it was. “Best car buying experience ever. Couldn't be happier to find a place where car buying is as it should be. We spent a total of maybe one hour on the site and that's because we were chatting. Curry did all of our financing and negotiating while we were home enjoying our Sunday. We shopped online, test drove, and he did all the work. I'm amazed at the deal we got. He worked a low percentage with a cool credit union and made the process actually pleasant. We will never buy anywhere else again.”

Auto House found a way to tap into a very established........

© Entrepreneur

Get it on Google Play