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The Key to Engaging Your Customer Base

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Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast.

“A little over a quarter of your customers will leave a review—just a quarter of them,” said Elizabeth Sexton, marketing director of Aligned Modern Health. “This is a good reminder to all of us that your review engagement should be as organic and community-inclusive as possible.”

Today, customer engagement is crucial to business success, but no matter how well you know your target audience or how much you spend on marketing campaigns, chances are you’ll receive negative feedback or worse: none at all.

Elizabeth’s team is in charge of multiple locations across multiple review sites, and she shared the key elements of her marketing strategy that boost review engagement.

“There are several actionable marketing tips that you can employ to nurture engagement and help shed light on positive reviews,” she said. “Paying attention to your review strategy can also show that you value your customer's opinion, and this can further increase their trust in........

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