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The Importance of Learning from the Competition

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10.06.2021

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast.

Uncovering what kind of business you want to start can be as easy as finding something you enjoy and not wanting that to end. That, of course, is where the “easy” part ends, but it’s the story of how James Morro started Urban Kayaks in Chicago. It’s his and his partner Aaron’s dedication to operations, communication, and creating the best experience possible that has allowed them to thrive in a very competitive marketplace.

In 2011, Urban Kayaks opened, and that first day, they sold over 8,000 kayak rides. For those of you not familiar with Chicago, the city is built around a river, and in recent years, the Chicago Riverwalk itself has been developed to add a walking path as well as restaurants, shops, and activities—kayaking being one of the most popular. 10 years ago, when they were initially analyzing the competitive landscape, James and........

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