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Manifesting Growth

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Expanding your business is a monumental step. Whether you’re adding square footage to your current space or opening a new location, there are many things to consider and steps that need to be taken to set yourself up for success. Viviana Langhoff is the owner of Adornment & Theory, an independent jewelry store in Chicago that specializes in artist- and designer-made jewelry. The original, intimate 750-square-foot, brick-and-mortar space was split into a retail area and a smaller back office and workshop space. “Every square inch was utilized the most efficiently as possible,” said Viviana. And while that was workable, she also knew it was time to expand.

It started with figuring out how she wanted to expand. Did that mean moving to a completely new location? Was there an opportunity to expand in the same space? Viviana was very........

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