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Finding a Community Need and Creating the Solution

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A great business idea solves a hole in the marketplace, creating something that solves a problem that no one had previously been able to solve. This doesn’t always mean coming up with a new idea. Sometimes it just means identifying where an existing business could meet a need and starting there. For Shelly Walker, owner of Fairmount Bicycles in Philadelphia, she hadn’t always dreamed of opening a business—she just uncovered a need and made it happen. Everyone’s origin story is different and Shelly’s teaches us that it doesn’t take a lifelong dream, but it always takes determination, dedication, and community to find success.

“Where do you fix your bike?” It was that simple question that Shelly asked the people she met in the cute neighborhood of Fairmount that led to her eventual business. A friend of hers fixed up old bikes and would sell them on Craigslist for beer and rent money. From her boots-on-the-ground research, she knew that Fairmount was in need of a bike shop, and she had a plan. She hired her bike-fixing friend Chris George and got........

© Entrepreneur

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