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Build the Plane as You're Taking Off

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Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast.

Felix Navarro and his husband, Filipe Abrahão, co-own a quirky and collaborative Los Angeles plant shop, The Juicy Leaf. Located in the city’s Glassell Park neighborhood, the shop has been the vendor for major studios like Netflix, NBC, and Fox, on top of being a carefully curated spot for the average plant aficionado. When you step into the business, you’re greeted not by bags of soil or gardening tools, but by thoughtful crystal arrangements and Felix’s incense du jour. The Juicy Leaf prides itself on having an inviting environment that empowers its customers to create.

Yelp reviewer Emily S. is a Los Angeles real estate agent who has made The Juicy Leaf her one-stop shop for the gifts she gives clients when they close on properties. The gifts are local and unique, and Emily has always been impressed with Felix and Felipe’s customer service.

“I never want to get [my clients] something that they’ve seen at some big box brand. I found out about Felix at The Juicy Leaf, how he creates these incredible custom succulent displays and his gifts, and it was when I went into his shop that my head exploded,” Emily said. “I thought, ‘Oh, this guy is going to be my go-to for my closing gifts from here on out.’”

The first impression from Emily is exactly what Juicy Leaf is shooting for. Felix and Felipe want their customers to be wowed by the thoughtful arrangements but also feel like they’re active participants in the creative magic. “It’s a place where people can come in and design their own,” Felix said. “The most important thing is for people to be able to come in and create their own arrangements through my help.”

As a young adult, Felix would walk into nurseries with his own visions, wanting........

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