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Bobbi Brown Talks Career Development, Parenting and Taking Chances

2 44 19
06.06.2022

Bobbi Brown built her makeup empire—for the first time—in the nineties, at a time when shades often had to be heavily mixed to match skin tones and bigger looks were favored over subtle. Her namesake brand, Bobbi Brown Cosmetics, was acquired by Estée Lauder in 1995, but Bobbi stayed closely involved as chief creative officer until 2016.

After signing a 25-year non-compete contract, she passed the time by pursuing a series of entrepreneurial undertakings, from becoming a regular on the Today Show to launching a boutique hotel in her hometown of Montclair, New Jersey.

In 2020, on the day her non-compete expired, she launched Jones Road Beauty, a minimalist makeup brand focused on clean ingredients. The brand is the culmination of her decades of entrepreneurship and beauty wisdom and a physical representation of her personal values. "It's about being comfortable in your skin and looking better. To me, that's what makeup is," Bobbi said. "Makeup is not to be fabulous, [to be] someone else and change you. It's being yourself."

In the early entrepreneurial days, Bobbi was inspired by a lack of shade availability in the industry and went out on a limb, jumping right into meeting with chemists to transition her vision into physical products.

"I could have said, 'Okay, here's an opportunity. Let me go home and write a business plan. Let me try to get financing. Let me…' I did none of those things," Bobbi said. "I didn't know what a business plan was. I didn't know what marketing was. I dove in and just made a lipstick. I saw an opportunity, I dove in, and I did it. And that's probably the difference of how a lot of people look at building their own........

© Entrepreneur


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