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Behind the Community: Spotlight on Your Local Yelp Team

6 19 0
24.06.2022

Behind the Review host and Yelp's Small Business Expert, Emily Washcovick, shares a look at this week's episode of the podcast.

Yelp was founded in 2004 with a mission to connect people with great local businesses, online and in person. In 2021, Yelp reported 33 million unique users on its app and cumulatively reached 244 million reviews. Almost 70% of those reviews are 4 stars or higher with 52% of those a 5-star rating.

One of the ways Yelp has connected people and places is through its community managers, a group of employees charged with being the in-person, on-the-ground faces of Yelp—making connections at local businesses and within the community itself. Gabi Messinger and Aimee Knebel Dougherty are two of Yelp's original Community Managers, or CMs to use insider lingo. Gabi is now the vice president of community management and Aimee is a senior regional manager.

Gabi started at Yelp in 2007. "I applied for this job. That was the title, a community manager. And at the time, I'd never heard of that before. It was not a common job title. But it just sounded great. It was appealing because you were a social butterfly. You were connecting people in the community with local businesses. You were doing things like writing local newsletters and giving people recommendations on places to go," said Gabi.

"You were educating both consumers about the local businesses in their community. And you were educating consumers about Yelp as a resource and hopefully getting them to write reviews as well. But also just getting to know business owners and letting them know about the tools that Yelp had to offer them."

It wasn't an easy start though. In 2007, Yelp was not quite the household name it is today. "I was often telling people I worked for Yelp, and they would ask........

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