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Aligning Brand Evolution with Tradition

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Behind the Review host and Yelp's Small Business Expert, Emily Washcovick, shares a look at this week's episode of the podcast.

Tucked into the peaks and valleys of Rutherford, California, Cakebread Cellars is a magnet for all wine lovers, from the swirling connoisseur to the vino newbie. With its breadth of culinary and wine tasting options, it has something for everyone.

Beginning in 1972 as just a 22-acre chunk of land in Napa County, Cakebread Cellars has grown to over 1,600 acres and 16 distinct vineyards. The winery is a family affair, founded by husband and wife Jack and Dolores Cakebread who bought the land for just $2,500.

Fast forward to 2022, the winery stands out for its unique food and wine pairings. While many vineyards offer some type of food on their menu, Cakebread grows all produce on-site and curates its culinary offerings to complement wine selections. The menu is completely dictated by the seasonality of the produce. With freshness being a core Cakebread culinary value, patrons are guaranteed to enjoy in-season recipes only.

It's always easier to keep a customer than to create a new one—but what are the distinct steps for retaining customers? For Cakebread Culinary Director Brian Streeter, it's........

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