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A Fitness Community Rooted in Experience and Education

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Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast.

The nature of a small business means it cannot be all things to all people. If you are a jack-of-all trades, then chances are you are the master of none. The strength of a successful small business is to be true to who you are, what you do, and why you do it.

For West Texas Strength owners Amanda Volker and Juan Martinez, that means building and maintaining a welcoming gym designed for a specific customer base—the serious powerlifters and bodybuilders—who often feel shut out of typical gyms or don’t want the extras provided by fitness chains. The pair noticed an absence in the marketplace because they felt it themselves, so they moved in to fill the gap, which is how many small businesses are born.

“Because we weren't a part of a particular group that had particular goals or saw a certain viewpoint on certain things, we didn't feel welcome in the gym. We tried changing different times, changing different gyms; we would go into your more standard commercial gym,” said Juan.........

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