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4 Simple Ways to Up Your Millennial Marketing Game

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Social media marketing has proven to be one of the right ways to do digital marketing. Besides being super-efficient, this form of marketing seems like the right way to go because the major social media platforms have received both good and bad press about how easy it is for them to attract users and keep them coming back.

With a lot of experts reeling out advice on social media marketing, the issue of how best to market to millennials has received quite a lot of attention. As of today, millennials are the largest generation on social media, and that's why it’s unwise to ignore them. Here are four simple, yet effective strategies to creating marketing campaigns that resonate with millennials.

When browsing Facebook or Instagram, millennials are not necessarily looking for things to buy. With that in mind, it’s important to think creatively about the types of campaigns to launch that both stand out from the noise and engage with your millennial targets to make them believers and ultimately buyers/customers. It’s been found that challenges and contests perform well, as people love to be dared to act (remember the ice-bucket challenge?) and usually enlist their friends to join them (amplification effect). A renowned digital marketer, Hadi Labarang, gave me a few rules to follow for this to work.

Give before you ask: The challenges provide the perfect time for you to showcase your brand and deliver a lot of value to your prospects and engage with them through avenues such as Facebook/Instagram live. You’ll want to ask them........

© Entrepreneur