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Don't Be Afraid to Explore the World of Deep Marketing

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01.09.2021

You may have heard about drip marketing. But, likely, you haven't heard about Deep Marketing. Drip marketing is a way to send emails to your prospects using an email autoresponder that keeps in touch with your leads through marketing automation. Deep marketing is an advanced way to do drip marketing and email marketing. It combines the personalization of sales with the scale of marketing.

Most of the marketers who generate leads collect names, email IDs and sometimes phone numbers. When they send out email campaigns, they personalize the email with the name tag. Usually, the email campaigns start with something like Hi {subscriber.first_name} where subscriber.first_name is replaced with the name of the subscriber.

Related: How to Use Automation (and Avoid the Pitfalls) as an Entrepreneur

Name-personalization is email marketing 101, and pretty much all marketers do it. However, there are much better ways to personalize emails. To personalize the email campaigns more, marketers need to collect more data. With more data, deeper personalization can be done using conditional content tags.

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