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The New Agency Model: Adapt or Die

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The business world has had it with creative agencies. Traditional creative agencies, anyway. For decades, recruiting an agency to launch a campaign or help with social media wasn’t just a task it was an experience. Initial agency pitches could go on for hours, with fancy slide presentations promising endless success and various swag given out at the end to seal the deal.

And for the most part, this strategy worked and agencies won business left and right.

Fast forward to 2021: the world of work has completely transformed, and traditional ways have been thrown out in favor of remote, digital strategies that are aligned with what the world is moving toward.

Agility is key to surviving in the business world in present times, and agencies are not immune to this need, either. Complete full-time teams limit agency abilities, and agency leaders need to keep up with the demand from clients, which can eventually stunt growth and knock their business out of the running.

Fortunately, there is a way to shift with the changes in the world- if agencies are willing to let go of their former identities. Digital rules in current times and efficiency is at the top of an organization’s minds. If agency owners want to win more business, they need to follow suit of the business world and adopt flexible models that allow them to flex talent where needed, on-demand.

Is it possible for agencies to make the shift without losing their core identity? Yes, and here’s how.

A few years ago, hiring an agency came with more than just a contract — it was also a show. Creative agencies prided themselves on the client experience, from large pitches with fancy powerpoints to branded “swag” given out as gifts after signing.

Let’s start with the pitches. Although they may seem like........

© Entrepreneur

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