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Using a Rags-to-Riches Story Won't Build Your Business

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One scroll through social media, and it won’t be long before you’re inundated with ads or posts from entrepreneurs sharing a specific story. This story paints the picture of how they went from a very low place to a place of incredible success using their proprietary method. These stories of going from broke to riches have been dubbed “rags-to-riches stories.”

Rags-to-riches stories can be incredibly inspiring, but also predatory. These stories are used by entrepreneurs trying to sell the consumer a lifestyle and what the entrepreneur teaches. Rags-to-riches stories are not new and not limited to the internet marketing space. In times past, these stories were told through infomercials and in-person events. These days, rags-to-riches stories are used on social media and paid advertising to draw in consumers. The consumer is skeptical when they encounter these stories.

Our goal, as entrepreneurs, is to share our stories because stories can be powerful. But, there’s a better way to share your story that leads to more impact and better clients in your business. Here are three points to understand about rags to riches stories and why they are not a great messaging approach.

Words have power, and depending on how you use them, it will........

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