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If You're Starting a Business, This is Why You Should Choose Consumables

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When it comes to starting a business, switching careers or even just adding new products to an existing lineup, you have almost infinite possibilities. There are a huge variety of industries, services and products to choose from out there — which is why sometimes it takes so long to finally come up with a product choice to launch and sell.

I prefer to frame it a different way: it’s not really about what’s best for you. It’s about what’s best. Period.

After growing several multi-million-dollar companies from nothing, I’m putting forward consumables for that title. Particularly in this post-pandemic uncertainty, if you’re thinking about starting a business, consumables offer the best chance at success.

For the average business, be the economy tough or tame, both selling and marketing your product or service are a constant challenge. For a business that deals in consumables, on the other hand, these tasks are infinitely easier.

Related: 5 Expert Tips For Launching a Food or Consumer Products ...

Here’s why:

Unless you’re in consumables, there are a lot of barriers in the way of making a sale. Take a roofer. Mild climates work against them. Well-built homes (with roofs that last over 30 years) threaten their earning potential. At the same time, they flourish after disasters, like hurricanes or uprooted trees. Roofers need roofs getting damaged, or they’re out of business.

A roofer has to spend massive amounts of time, energy and money in finding new clients, and when the going gets tough, this can all be for nothing. At the same........

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