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Social Commerce Is the Future of Marketing. Are You Ready?

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Social commerce sells products directly through social-media networks. It differs from social-media marketing because you’re not redirecting users to an online store but offering them the ability to checkout directly within the network they are using at that moment.

Social-media sales are here to stay. During 2020, mostly induced by the pandemic sweeping the world, U.S. sales of goods and services trended upward by 38.9%. In 2021, the selling and buying online through social media is trending towards a 35.8% rise or $36.62 billion. While this is a significant trend in online social-media purchasing, it is a drop in the bucket compared to China’s overall online sales of $351.65 billion.

Facebook alone has sold about 56 million through its online social-media direct check-out sales. Close behind are Twitter and Pinterest. They offer a direct checkout from within their sites to consumers who then do not have to traverse a complex series of steps to get to a site to purchase an item. Essentially,........

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