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They Both Failed At Their Past Franchises. It Taught Them How to Break the Mold

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When Zach Beutler and Josh Skolnick met in 2017, they’d both had their share of franchise failures. Skolnick, 38, had failed as a franchisor: He founded Monster Tree Service and acquired Redbox (a waste management company), but both companies struggled. Meanwhile, Beutler, 34, had failed as a franchisee: He opened multiple Complete Nutrition stores in Florida, but was forced to close after growing without sufficient capital. Both men believed they bore responsibility for their flops, but also thought they’d hit problems that were too common in franchising — and wanted to fix them.

So in 2020, the duo launched Horsepower Brands in Omaha, where Beutler is from. It’s a portfolio company that currently owns four home-service franchise brands (Mighty Dog Roofing, Blingle!, iFoam, and Heroes Lawn Care), as well as three vendors that service franchises (including Franchise Rocket, a marketing company). Here, the cofounders flag the major traps that franchisors and franchisees can fall into — and........

© Entrepreneur

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