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How to Craft a Compelling Brand Story That Drives Sales

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Storytelling has become quite the brand buzzword these days, and for good reason: It’s been proven to be 22 times more memorable than facts, and it releases feel-good chemicals like dopamine and oxytocin in our brain that help us stay engaged, create a deeper connection with others and feel empathy. Not only that, but your brand story also helps you create a deeper connection with your ideal audience, charge higher rates and establish yourself as a leader in your industry.

While many entrepreneurs are jumping on the opportunity to create a brand story for their business so they can grow their audience and maximize their profit, the biggest mistake they make is to look for the perfect three-step formula or strategy that will get them their desired results.

Before understanding what a brand story is, it’s important to get clear on what it is not. Your brand story is not linear. It’s not meant to be linear.

That’s why it feels challenging to find a strategic formula for something that, by nature, is meant to be multi-dimensional. By definition, a brand story is the narrative of the emotions and facts created by your brand. That’s the logical, cognitive, left-brain explanation.

The holistic one? A brand story is how you make people feel through the things that you do and say, consistently.

It’s the........

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