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How to Clear the Major Hurdles of Effective Content Marketing

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29.08.2021

Although some believe content marketing is a simple undertaking, many marketers are still battling to grasp the concept altogether. According to Hubspot, approximately 77 percent of modern companies are using some type of content marketing strategy. But while some businesses think that having a successful content strategy is as simple as putting out a large volume of content, others know it’s not that easy.

In this post, we'll go over some common barriers that content marketers face and how to overcome them so that your team can produce top-quality content.

Surprisingly, one of the most significant roadblocks to quality content is having too many individuals participating in the content creation process. The involvement of various content authors, editors, stakeholders, and others can result in a protracted project timetable and a slow approval process, making it even more challenging to execute effective content marketing, capitalize on trends and turn content around quickly.

To solve this, determine who needs to be involved in the content generation process and who has the time and ability to approve pieces promptly for each project. Project management software can help this area by allowing you to see where a project or task is in the process and reassign work as needed.

While too many cooks in the kitchen is a bad thing, too few is a problem if you don’t have adequate resources or time to develop the content marketing items you've planned for your........

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