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Just Do It: How to Work When You Really Don't Feel Like It

5 200 179
18.03.2019

Procrastination hurts. Hitting next episode on Netflix can provide momentary relief, but it’s a fleeting high. Whether you’re avoiding a sink full of dishes, a new presentation deck, or a date with the treadmill, delay has the power to transform a simple task into a Mount Everest of a to-do list.

Research shows that in the long term, procrastination significantly decreases our health, wealth, and happiness. For example, in a survey of 10,000 people by Carleton University’s Procrastination Research Group, 94 percent of respondents said that procrastination negatively affects their happiness. A full 19 percent said the effect is extremely negative.

The flip side of procrastination is motivation. According to Psychology Today, “motivation is literally the desire to act and move toward a goal.” When you’re building a business, that desire is essential -- and it can also be infuriatingly evasive.

But success doesn’t always start with extraordinary motivation. Just like a snowball gathering speed, sometimes motivation builds after we begin. I’ve experienced this phenomenon firsthand. For example, I’m not a highly motivated person. I don’t leap out of bed at 6 am, I don’t love swinging kettle bells, and I don’t read 100 books a year.

Related: 10 Tips to Help Entrepreneurs Get Motivated

Yet, I’ve slowly grown my startup, JotForm, into a company with over 4.3 million users and 130 employees. I usually manage to squeeze in a daily workout as well.

My point? Accomplishing our goals simply doesn’t require consistent motivation. We can achieve big things, even when we don’t feel like doing the day-to-day tasks.

Avoidance gradually increases our anxiety, making us even more likely to procrastinate, and then the pattern escalates. To end this vicious cycle, it’s important to identify why we’re dodging a........

© Entrepreneur