Since 2016, I've built a career by strategizing and producing content for creators, brands and influential figures alike. Back then, breaking into this industry carried a weighty price tag, both financially and creatively. In those early days, aspiring to become an influencer felt like striving for a rarefied form of celebrity.
The learning curve was steep, and success demanded a meticulous curation of content. It was an era characterized by exclusivity.
Then came TikTok. Suddenly, the barriers crumbled, and the entry point became accessible to all. With just a smartphone and an idea, anyone could step into the spotlight and share their creativity with the world. From overnight 'It Girls' to ordinary individuals transitioning from 9-5 jobs to full-time creators, TikTok has revolutionized how people achieve financial independence.
Personally, I found myself swept up in this wave of democratization, seizing the opportunity to share my knowledge and insights on marketing and entrepreneurship through my own content as "latinapreneur" and leveraging the platform to promote my services........