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5 Creative and Fun Relationship Marketing Ideas to Increase Sales Without Selling

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Modern digital marketing strategies have created blurred lines between advertising, public relations and sales. Businesses that focus primarily on strictly compartmentalized approaches, hard sales and rigid data-driven strategies lose traction. Consumers expect that companies earn a relationship with them before asking for a sale. As these relationships develop, the customer churn rate may increase on customers who don’t develop a connection with the brand.

However, customers who develop a stronger connection with a brand demonstrate behaviors of loyalty. This results in a lower churn rate, higher lifetime customer value, and increases brand awareness through acts of voluntary advocacy.

Related: 7 Ways to Build Customer Trust Naturally

The long-term benefits of relationship marketing outweigh the short-term consequences of loss while learning what works and what doesn’t. According to HubSpot, in 2020, message personalization is the number one tactic used by email marketers to improve........

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