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5 Marketing Lessons We Can Learn from Nike

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Hearing the words “Just Do It” resonates immediately in most people’s minds with Nike. It is one of the most famous brand slogans in all of marketing, known worldwide. Dominating the sports marketing field, Nike brings innovation and fresh ideas to the table. Delivering some of the most successful marketing to date, Nike shows no signs of slowing down.

These are five lessons we can learn from Nike's marketing approach.

With over 159 million followers on Instagram and over eight million followers on Twitter, Nike has amassed a massive social media following by creating fun and inspirational posts to draw in consumers. Under all posts consumers are able to reach out to Nike by tagging the account and either voicing a complaint or singing their praise. Nike will usually respond to negative comments in an attempt to mitigate the situation. Not only does Nike have their main account, but they also have smaller accounts such as @nikegolf, @nikewomen, and @nikefootball for fans looking for specialized content.........

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