LILLEY: CRTC looks set to kill off trade talks with U.S. |
On Thursday, Canada’s broadcast regulator appears ready to throw a grenade into the already fraught world of Canada-US trade talks. The CRTC is set to unveil new rules on Canadian content and discoverability for streaming platforms.
That would include everything from Canadian-based Crave or CBC’s Gem, but also American services from Apple Music to Netflix, Prime to Disney .
LILLEY: CRTC looks set to kill off trade talks with U.S. Back to video
CUSMA, the Canada-United States-Mexico Agreement, is supposed to be reviewed by July 1. That was already unlikely to happen and will be even less likely if the CRTC moves forward with these changes.
Under these new regulations, the streaming services could be forced to promote Canadian content or push the discoverability of Canadian content. It appears that the CRTC will stop short of requiring that music streaming services ensure that 35% of all music played will be Canadian, but Canadian content in both music and video will be required to be........