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'Everybody is busy' - Businesses coping with the impact of tourists

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Businesses on the north Norfolk coast have said while its resorts are heaving with visitors, the staycation boom will never be enough to recover money lost during the pandemic.

Most traders have reported a swell in visitors numbers last summer and while contending with staffing shortages had been tricky, overall business was good.

But the extra footfall has led to local road networks being overwhelmed with traffic, an increase in no-show bookings and extra pressure on businesses to meet demand.

Jason Bean, a partner in the family business, Beans Boats, based at Morston Quay, said the summer was "absolutely manic" with "too many people and not enough space".

Mr Bean said the whole area was struggling to cope with the number of visitors leading to the local road network being overwhelmed at points.

He said: "The whole area is fully booked, everywhere from the little cafés to the hotels and restaurants, everybody is busy and people are getting frustrated because they can't find anywhere to eat."

Jason Bean, partner of family business Beans Seal Trips, at Morston Quay. Picture: Danielle Booden - Credit: Archant

Mr Bean said one thing he, and his fellow seal trip operators, had noticed was an increase in no-show bookings on seal trips, which were "worse this year than it's ever been," leading to a loss of trade for operators who........

© Eastern Daily Press

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