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Superstructures: A decade in the making 

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As Superstructures celebrates a milestone birthday, Sue Wilcock speaks to its MD James Potter, about the last 10 years in business.

For those of you that are familiar with James Potter, it won’t come as a big surprise to realise that from the day he launched his structural engineering and design business in 2011, he had a clear idea of where he was heading.

“Stressed, tired and excited was how I felt in the first few months of starting Superstructures,” James explains. “I was working in the spare bedroom at home, and I had two clear USPs in mind; always delivering on project deadlines and producing a very high-quality design. This was clearly what the market wanted as I became extremely busy very quickly.

“However, working alone meant there was no slack at all. I was wall-to-wall with work, but I was focused on my longer-term goals, and I refused to let my standards drop. It was an exciting time; I loved learning new things and the huge responsibility of doing everything on my own.”

Having moved into an office in the centre of Ipswich a few months later, James was then given some good advice by his landlord, who told him to find someone to........

© Eastern Daily Press

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