The new mural, featuring a swooping seagull with a chip in its mouth, ice cream and beach backdrop, aims to celebrate the holidaymaking heritage of Great Yarmouth.

Reprezent Project teamed up with two artists from Norwich to create the mural on Temple Road, which also aims to help combat anti-social behaviour in the area.

Aerial shot of the new mural in Great Yarmouth. (Image: Luke Martin Photography)

Ruben Cruz, founder and CEO of the non-profit urban arts organisation, said: "It is a place that really welcomes holidaymakers and people that want to move and live here.

"We have lots of culture and diversity here and we want to embrace that.

"It is vibrant and promotes the young people of Great Yarmouth."

Ruben Cruz, founder and CEO of Reprezent Project. (Image: Reprezent Project)

The artwork is the latest addition in the organisation's Street Gallery Walls series, which has seen murals created across Norfolk.

The landlord of the property gave permission for the organisation to use the wall after it had been plagued by persistent vandalism.

The wall on Temple Road before the mural was created. (Image: Reprezent Project)

Artists Dominic 'Slugzy' and Marlo 'Leks' produced the mural in the space of one weekend, with passers-by helping to spray-paint parts of the piece.

Members of the Great Yarmouth community helped conceive the idea for the mural, which is a nod to holidaymaker nostalgia and in the style of a postcard.

The new mural on Temple Road in Great Yarmouth. (Image: Reprezent Project)

Mr Cruz added: "Graffiti is part of the culture in Great Yarmouth.

"We are against graffiti vandalism but if you can't fight it you need to embrace it.

"The house was getting vandalised and it is a response to that."

Aerial shot of the new mural in Great Yarmouth. (Image: Oliv3r Drone Photography)

The organisation hopes it brings renewed personality to the area and helps provide a brighter welcome for those visiting the town.

He added: "We want the community to feel that they own the wall first.

"We want to bring that idea back where holidaymakers can take a picture.

"For those arriving by bus and taxi they will feel welcome."

© Eastern Daily Press