Market town shops will be tapping into the festive spirit to boost trade

Businesses across Fakenham will be open for longer ahead of Christmas in a bid to encourage more people to the town.

The announcement comes after 15 businesses came together to brainstorm how they could improve Fakenham's footfall on a regular basis.

With many in support of change, a new initiative called Shop Fakenham was also launched to help revive the town's local economy.

November 28 will also be the launch date of this year's Christmas Tree Festival. (Image: Harry Rutter) READ MORE: Bid for Wells-next-the-Sea spot to........

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