What holidaymakers really say about Great Yarmouth... and it's not what you think

According to the Great Yarmouth Visitor Survey 2025, the factor giving tourists the most satisfaction wasn't the beaches or the attractions - but the ease of finding their way around.

The annual survey, based on 450 face-to-face interviews carried out between July and September, found that 93pc of respondents rated their overall enjoyment as “high” or “very high” - up from 89pc last year.

The research covered visitors to Great Yarmouth, Gorleston, Hemsby, Caister and Winterton.

Visitors to Great Yarmouth and Gorleston in 2025 said they enjoyed the resort's clean beaches. (Image: Visit Great Yarmouth)

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