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Famous Norwich firm locked in legal battle with Red Bull

3 8 14
17.09.2021

What a load of BULL?!

That's the view of an historic city gin company which has vowed not to back down after being told by global fizzy drink giant Red Bull their name is too similar.

Despite being 150 years older, Bullards has been accused by Red Bull of "creating a conflict of interest" due to an apparent clash with the naming of the companies.

Basically, Red Bull which has existed for just three decades, believes a centuries-old company should ditch its famous name.

Russell Evans, left, founder of Bullards Spirits, and family shareholder John Bullard, who are unhappy with Red Bull - Credit: DENISE BRADLEY/Archant2021

John G Bullard is a family shareholder whose great-great-grandfather Richard Bullard founded the company in 1837.

And he is determined the firm will fight the energy drink behemoth - and win.

Mr Bullard said: "My view is that Red Bull should back off and leave us alone to carry on delivering a quality product.

"We do not want a fight with Red Bull. It's them trying to come to us to drastically limit the brand. They have the nerve to try and charge us for products which are already registered.

"I see this basically as opportunism of a large corporation trying to throw its weight around with a large body of lawyers behind it.

"We are doing nothing wrong and nothing illegal. We are simply building a business and hopefully bringing pleasure and happiness to our thousands of........

© Eastern Daily Press


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