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Bayern Munich and Rwanda: Why is sponsorship controversial?

11 1
05.02.2025

Though a unilateral ceasefire was announced on Tuesday, a deadly conflict in the Democratic Republic of Congo (DRC) has seen the Rwanda-backed rebel group M23 recently capture the Congolese border city of Goma and exacerbated a humanitarian crisis in the region. Rwanda denies backing M23 and says any actions it takes are in self-defense, but the United Nations has repeatedly called for the country to withdraw forces from DRC and end the group's support.

Bayern Munich signed a deal with Rwanda in 2023, following in the footsteps of English club Arsenal and French outfit Paris Saint-Germain. The five-year partnership, described by Bayern as "platinum" and thought to be worth in excess of €5 million a year ($5.15 million) a year, stipulates that Bayern promote the African country's tourism brand "Visit Rwanda."

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However, DR Congo's Foreign Minister, Therese Kayikwamba Wagner, has called on Bayern to end that deal in a letter addressed to all three clubs.

"Countless lives have been lost; rape, murder........

© Deutsche Welle