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Digitalization exerting massive pressure on media diversity

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Digitalization is radically changing the way media content is produced, distributed and used. At the same time, it is shifting the economic balance of power in media markets. This is why we in the Media Digital State of North Rhine-Westphalia are focusing on the effects that digital change has on media diversity, freedom of expression and social cohesion.

This change offers many new opportunities to disseminate media content and to actively involve media users. But at the same time, we are seeing how it is exerting massive pressure on media here in Germany and throughout the world. Earning money with journalistic content is becoming increasingly difficult for media providers. Particularly in local reporting, we are experiencing considerable concentration processes and run the risk that citizens will learn less and less about their community and that public areas will no longer be subject to control. This damages active participation in social life and social cohesion.

Digital change in the media world does not stop at national borders. It is therefore important that we discuss the challenges ahead on an international scale.

Ensuring the best possible framework

There is no doubt that it is first and foremost the task of media companies to develop business models that secure journalism in the long term. But politics can contribute by ensuring the best possible framework conditions for media diversity and........

© Deutsche Welle