THIS year’s World No Tobacco Day theme, announced by the WHO last October, is ‘Unmasking the appeal — countering nicotine and tobacco addiction’. It seeks to move the conversation around tobacco and nicotine prevention towards “new and emerging nicotine products such as e-cigarettes, nicotine pouches and synthetic nicotine devices”. These products have already proliferated in the world around us; readers may have noticed the slick marketing campaigns, especially on digital media, seeking to position them as........

© Dawn