Opinion : Become your own brand |
Nowadays, almost everyone is obsessed with brands. If someone owns a branded item, they instantly feel superior and start flaunting it.
A Rolex and an ordinary watch both show the same time, yet people spend huge amounts on the Rolex simply because of its brand name. People prefer a non-PTA iPhone over a PTA Nokia for the same reason. This brand fever has spread so widely that ending it seems impossible.
If we cannot end this obsession and must still keep up with the world, then the best solution is to make ourselves a brand. Think of the popular salons on Instagram. They proudly post pictures of famous models and actresses, writing, “We styled them.” Others see it and assume, “If a celebrity goes there, it must be good.”
In reality, it’s the person who adds value to the place.........