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Brands must turn their attention from Gen Z to Gen Alpha

19 0
21.01.2025

It’s no secret that Gen Z is one of the most influential consumer groups today. Despite not having the deepest pockets, they bring an unprecedented ability to shape culture, establish trends, and ultimately decide what’s in or out. For brands, understanding Gen Z is like holding the future of retail in their hands, and it’s a future that looks increasingly digital, mobile, and social.

Gen Z grew up in the digital age, seamlessly incorporating smartphones into their daily routines. For them, shopping isn’t bound by physical stores or even desktop computers. It’s a mobile-first experience and a convenience-based ecosystem they carry in their palms. In Pakistan, as e-commerce grows to new heights, this preference for mobile shopping has only become stronger.

This demographic in Pakistan has unique online shopping habits that are shaped by global trends and local influences. Social media platforms are central to their shopping journey, with 22 per cent making purchases based on influencer endorsements that prioritise authenticity. They value convenience, preferring seamless platforms with quick transactions, in-app payments, and peer reviews to guide decisions.

Gen Z also seeks community-driven shopping experiences where user-generated content and shared endorsements matter. Social and environmental responsibility........

© Dawn Business